Various characters showing different facial expressions in the free mobile app "Tilt & kiss", which is one of the games of Tic Tac's "Shake it up!" campaign.
There are 8 different characters. Each character shows 6 different expressions.
If you tilt the phone the other way, the character makes a frowny face and tells you to tilt the phone the other way. When you turn the phone the correct way, the character will make a kiss-ready face. At that point you will kiss the phone. When the phone senses your lips, it will vibrate and the character will say something.
Client: Tic Tac, Ferrero Agency: Merkley+PARTNERS, New York Art Director: Sakib Afridi Director of Art Production: Bev Don Digital Production: Mathilde Benington